BBA3108 Social Entrepreneurship (Marketing & Entrepreneurship and Social Sector Management Options)

Becoming sustainable or profitable is often the top concern for social entrepreneurs. Social entrepreneurship is a rapidly developing and changing business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. The course is structured around three elements that will be interwoven throughout: the field of social entrepreneurship; the players and business structures used by social entrepreneurs; and the mechanics, tensions, and realities of starting and/or managing a social enterprise. The course is intended to:

• Introduce students to the best practices, successes and failures, opportunities and constraints in developing new social enterprises; 
• Provide students with the tools and conceptual framework to launch a new social enterprise or make funding decisions related to the field; and 
• Provide new perspectives on the opportunities for leveraging students to impact the social sector.

Learning Outcomes  
At the end of the course, students will be expected to:

• Have gained an understanding of the field of social entrepreneurship and understand many of the opportunities, challenges, and issues facing social entrepreneurs; 
• Have met leading social entrepreneurs who are using business skills to address complex social problems; and 
• Develop a business plan for a social venture.