EDM2101 Entrepreneurship operations management
Course Unit Title
EDM2101 Entrepreneurship operations management
Course Unit Description
This course provides a theoretical and practical appreciation of entrepreneurship operations management, together with the ability to apply some of its major techniques to practical business problems. It includes operations strategy, materials management, production planning and simulation, network planning, variety reduction, quality assurance, quality circles, purchasing, and problems and opportunities of introducing new technology
Course Objectives
The course is intended to equip students with the ability to:
- Appreciate general aspects of entrepreneurial operations and management;
- Internalize entrepreneurial strategies to competitively run small scale business through managing operations;
- Build on the appreciation of contemporary entrepreneurial systems of operations of small businesses
- Develop optional competencies for effective entrepreneurial operations management for better results
Learning Outcomes
On completion of this course, students should be able to:
- Describe similarities and differences between various entrepreneurial marketing strategies in the global economy;
- Appreciate the significance of entrepreneurial marketing strategies in small scale business industry
- Evaluate key strategic approaches for effective planning for entrepreneurs
- Recognize the fundamentals of current entrepreneurial marketing and planning strategies popularly used in the Small and Medium Enterprise Sector (SMES)
