BBA3107 Entrepreneurship and Venture Management (Marketing & Entrepreneurship Option)

This course is designed as an examination of the fundamentals of starting and managing a small business, the role of the entrepreneur, and of entrepreneurial characteristics. This course provides a broad introduction to the field of entrepreneurship, the branch of management that focuses on the complex processes through which ideas for new products, services, and markets. It includes exposure to the opportunities and pitfalls of entrepreneurship as well as methods to take advantage of the former and avoid the latter. The course is intended to provide students with:

• A thorough grounding in the business skills needed to start or manage a rapidly growing business;
• Accurate, reliable guidance that can help them achieve the success they seek;
• Skills to identify types of legal business entities, aspects of product ideas, aspects and types of target markets, and parts of a business plan; and 
• Competencies to analyze, critique, and apply new venture and small business strategy and activities. 

 
Learning Outcomes   
After completing this course, the students should be able to: 

• Understand concepts, processes and issues in entrepreneurship and new venture creation; 
• Develop skills in creating a new venture proposal, including the required research, analytical/evaluative and presentation skills; and 
• Develop an awareness of strategies and processes that both enhance and inhibit entrepreneurial behaviour in large and small firms, including one’s own orientation.