DBA1104 Business Communication Skills

The course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favourable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. The overall rational of the course is to meet the needs of organisations seeking to optimize their ability to communicate professionally within an international environment. Specifically, the Course is intended to provide students with:

• Effective business writing skills;
• Good negotiation and speaking skills; and
• Excellent presentation and facilitation skills; 

Course Objectives

• To enable students comprehend the meaning of communication and how it relates to other management functions.
• To enable the students use verbal and non – verbal communication
• To improve on the basic communication skills.

Learning Outcomes
By the end of the semester, the following objectives to be achieved: 

• The students to have understood the meaning of communication and how it relates to other management functions    
• To learn the use of both verbal and non-verbal communication
• To acquire public presentation skills
• To know writing skills of business letters, memo and minutes of a meeting