BBA3201 Strategic Management

Strategic management is about running the total business enterprise. The course is designed to make students understand the challenges and the environment in which the business operates, the direction the management intends to head, the strategic plans for getting the enterprise moving in the intended direction and the tasks of implementing the chosen strategy successfully. 

Objectives of the course

• To equip students with the core concepts, frameworks, and techniques of strategic management, which will allow them to understand what managers must do to make an organization  to achieve superior performance
• To develop a framework of analysis to enable students to identify central issues and problems in a complex environment
• To develop skills to analyze and evaluate, both qualitatively and quantitatively, the performance of people responsible for strategic decisions; and 
• To develop analytical and decision making skills for dealing with complex conceptual problems in an ethical manner.

Learning Outcomes
Upon completion of this course, students should be able to:

• Apply multiple research paradigms in gaining a deeper understanding of Strategic Management practices
• Solve problems in business contexts
• Think critically and make judgments
• Develop, monitor and implement strategic plans.